The most important thing a brand can do is get to know its audience. It is crucial for businesses to plug in to their local communities by sponsoring and attending events, supporting organizations and groups, and hosting events, which help people to get to know your brand and trust your products or services. Getting to…

As designers, most of our designs will flop. Our advertisements won’t perform well, our clients won’t like our designs, and, as students, we will receive poor grades on our assignments. Balancing school with work and life in general is a game of failure. Failure is a part of life. Recently, I have felt the pressure…

Fall is my favorite time of year. While the world around me is slowly dying, the vibrant colors, rich smells, and cozy sweaters bring a sense of new life to my soul. Fall clears the way for new things to grow in the Spring. Fall is the most creative time of the year. There is…

While working for a large retail company and spending a lot of time studying design work, I am surrounded by trends: design trends, fashion trends, and social media trends. After years of neutral palette clothing and clean-girl makeup, bright colors and bold looks are making a comeback. Floral patterns are embroidered on jeans and sweaters,…

Art is expressive and free. There is no limit to what an artist can create and no rules that they have to follow. There are so many different media options when creating art. Your imagination is the limit. Design work is different. More often than not, clients are going to be dictating what their visions…

As a designer, it is key not only to know who you are designing for, but who they are reaching as a brand with the designs. A design can be beautiful, decorative, and meaningful. Without meaning, a design will fail. In my social media marketing class this semester, we are learning the importance of knowing…

Throughout my life, I have been drawn to beauty. Who isn’t? Who doesn’t love a sparkling necklace, a radiant butterfly? I grew up on an acreage in rural South Dakota. Our house is nestled in the bottom of a valley, surrounded by trees on three sides. Our closest neighbors are half a mile down the…

Last week, I had the opportunity to job shadow designers with Sanford Health’s design team. I spoke with a lead designer, an animator, a marketing manager, and a social media marketing specialist. Every perspective was interesting and unique. They offered different perspectives on their creative processes. As a media design student, I was able to…

I have never been into social media, having been in my late teens before I got any social media platform. It never really interested me, and the only reason I downloaded it was that it was how my friends communicated. Now, as I scroll through reels, posts, and stories, I notice that trends seemingly pop…

This weekend, I had the opportunity to attend a walk to support and spread awareness about ALS. ALS is a progressive neurodegenerative disease that affects the motor neurons in the brain and spinal cord. It is fatal, seeing that there is no cure, but with support, a cure is possible. I was honored to be…