I recently had the privilege to meet with Amanda Czarnick, a graphic designer at Caliber in Sioux Falls. Through her, I gained insight into the professional media and design world. I am excited to feature her thoughts as an article in my magazine. She recently graduated from the University of South Dakota with a bachelor’s…

Photography is one of my favorite things. It is the freedom and ability to capture key moments for yourself and others, and create stories through pictures. I recently did a photoshoot of my great-grandma’s ring. Light painting is one of my favorite techniques. It creates unique images with an ethereal vibe. But it takes a…

When designing a brand, consistency is key. You want to create a brand identity, something that is unique and original to your brand. When people see your logo, you want them to recognize it instantly and not confuse it with another brand. A logo should accurately represent your brand and your products. There should be…

They told me to stay in my Adobe software over the summer, so I did. It is amazing what a little AI and lots of Photoshop can accomplish!

Typography has always fascinated me. I can manipulate text to appear as anything I want it to look like. It is a creative freedom that I revel in. Ever since I learned to write, I worked on perfecting my penmanship: the swoops and curves of cursive, the precision of print writing, the elegance of calligraphy.…

This Labor Day weekend, I went to Wyoming for my cousin’s wedding. As someone from eastern South Dakota, it is a long, straight, flat drive, with nothing of interest to look at for hours. Yet, eventually, I began seeing a train of billboards along I-90. “Free Ice Water – Wall Drug!” “Wall Drug 5-cent coffee!”…

Marketing is used to attract customers to a business, promote a product, or inform people about the dangers of popcorn (“Made to Stick,” Chip and Dan Heath). But what about in retail? I work at my local Scheels, and one of the things I have noticed is how they promote different clothing items as the…

Welcome to my blog! Whether you happened to stumble upon it while browsing or you perchance heard about me through a very long and complicated chain of people, “I am glad you are here with me” (as Tolkien would say). My name is Ellie Keierleber. I am a 20-year-old Media Design student at Southeast Technical…