When designing a brand, consistency is key. You want to create a brand identity, something that is unique and original to your brand. When people see your logo, you want them to recognize it instantly and not confuse it with another brand.

A logo should accurately represent your brand and your products. There should be no miscommunication or confusion about what you are offering.

For a school assignment, I redesigned and rebranded a company. I chose Sugar Palace, a small bakery in Sioux Falls.

https://sugarpalacebyemily.com/